Want to build a brand? Then build a community.

Want to build a brand? Then build a community.

Social advertising success isn’t just about going viral.

It’s about building real, engaged communities that drive long-term brand growth.

Brand building is now a community-led activity.

John Hegarty said. “Don’t build a great business, build a great brand.”

How about build a great community?

📌 Why Does Community Matter?
✔ On social, people aren’t just scrolling, they’re searching for connection.
✔ Brands with engaged, connected communities grow social followers rapidly and that converts to sales.
✔ 80% of UK consumers trust online community recommendations over traditional ads.

Community-driven brands like REFY, Rare Beauty, & Calling Beauty are changing the game – constantly using audience community feedback to shape strategy, content and product lines.
…

📌 The 3 C’s of building Social Community
✨ Connection – Make your audience feel seen and heard. Engage in meaningful conversations.
🎨 Content – Create native, platform-specific content that entertains, educates or inspires.
📆 Consistency – Regular engagement builds trust and keeps your community active.
…

📌 How to Supercharge Engagement
👂 Listen & Learn – 66% of UK consumers want brands to pay attention, but 75% expect a response within 24 hours. Be always-on with your always-on.
📱 Get Creative – Use TikTok duets, stitches & comment interactions to spark conversation.
🤝 Involve Your Community – Let them co-create, whether through trends, feedback-driven products or IRL Social Pop-ups* (*more on these next week).
💡 Final Thought: Social isn’t a one-way street. If you want people to care about your brand, show you care about them.

Want to know how to grow your social community? Drop me a message.

hashtag#Social 2.0 hashtag#CommunityMarketing hashtag#SocialMediaStrategy hashtag#TikTokMarketing hashtag#BrandGrowth hashtag#WarmStorm hashtag#Influencer