Some verticals have TikTok dialled.

: Beauty (obvs) 💄
: Fashion 💃
: Food 🍕
: Travel 🛫

Others are still working it out.

: Energy 🔋
: Finance 🏦
: Media 📡
: Auto 🚘

This last one is the most interesting right now IMO.

Dear giant agencies (and clients),

Making a high-budget, three-minute TV commercial, then posting it on YouTube…

Is NOT ‘cracking social’. 🤡

The advertising model has inverted.

It’s Christmas soon.

But it’s Black Friday even sooner.

November 29th is a date etched into every retail brand manager’s mind.

Well, it ought to be.

WTF is GMV?

It’s the metric to gauge sales on social.

(and your competitors aren’t measuring it properly).

Firstly: it stands for Gross Merchandise Value.

Every brand needs a credo.

Warm Storm is still young, so we don’t have one (yet).

But a phrase we say a lot is this.

“Build community. Connect to commerce.”

Let’s deconstruct its meaning quickly.

Someone bootlegs your products…

And starts selling your stuff on the other side of the world. 🌏

Would you be annoyed – or flattered?

The answer matters less now. Because it’s more likely to create a net positive for your brand either way.

Social media isn’t new.   

Facebook (b. 2005) 

Twitter (b. 2006, d. 2022) 

Instagram (b. 2010) 

Twitch (b. 2011) 

Musical.ly (b. 2014) - became TikTok (f. 2018)   

Even Musical.ly is has turned ten. 😳 

  This is Social 2.0… 

it’s been a busy year for Warm Storm.   

We have…   

: Doubled our team 🧑‍💻🧑‍💻   

: Signed new clients 🤝🤝   

: Expanded into other markets 🇺🇸🇪🇺   

Crucially: we’ve cracked the formula of creativity + commerce on social.